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Stadium Tech Report

October 7th, 2024

Zippin

Editorial

Local-provider concessions in St. Louis looks like a winner

After just 10 home games it's probably too early to call it a complete success, but our impression so far is that the 100 percent local-provider concessions operation at CityPark in St. Louis looks like a winner, with facets that other teams might want to duplicate at their own venues. To us, the all-in combination of great local food and...

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News

New Report! An in-depth look at the innovative concessions operation at St. Louis City SC’s CityPark

Welcome to the second issue of our TENTH year of STADIUM TECH REPORTS, the Summer 2023 issue! These long-form reports are designed to give stadium and large public venue owners and operators, and digital sports business executives a way to dig deep into the topic of stadium technology, via exclusive research and profiles of successful stadium technology deployments, as well...

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Feature

CityPark concessions, Part 7: How does it all work?

With still more than an hour and 15 minutes until kickoff, the main concourse at CityPark was already getting busy. Matt Sebek, chief experience officer for St. Louis City SC, confirmed the perception with a quick check of his phone. "It's 6:15 and there are already 5,000 people in the park," said Sebek, who was in the process of conducting...

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Feature

CityPark Concessions, Part 2: The technology powering the operation

Almost every sports team has some version of a stadium or team app, usually developed by one of the main third-party providers in the market. These vary in quality and functionality, with most teams trying hard to engage fans by supporting digital ticketing and payment and loyalty services inside the app, with varying degrees of success in getting fans to...

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Feature

An Ambitious Order: CityPark’s recipe of new technology and all-local food providers is a concessions winner

What's one of the toughest tasks for any soccer stadium? It's trying to figure out how to get food and drink in fans' hands inside the narrow available windows before and during the matches. For any team, it's a hard-to-balance puzzle, trying to match concessions performance with traditional fan behaviors, like tailgating right up until kickoff, as well as the...

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Feature

Zippin debuts ‘walk-up’ checkout-free concession stand at Arrowhead Stadium

Checkout-free technology provider Zippin has launched the first of its new "Walk-up" style concession stands, where checkout-free technology is deployed into an existing concession stand using existing appliances, kitchen, and counter space. Debuting at a recent Taylor Swift concert, the "Kingdom Grill" is the first checkout-free stand at the Kansas City Chiefs' Geha Field at Arrowhead Stadium. Unlike other Zippin...

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