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CityPark concessions, Part 7: How does it all work?
With still more than an hour and 15 minutes until kickoff, the main concourse at CityPark was already getting busy. Matt Sebek, chief experience officer for St. Louis City SC, confirmed the perception with a quick check of his phone. "It's 6:15 and there are already 5,000 people in the park," said Sebek, who was in the process of conducting...Feature
CityPark concessions, Part 6: Provider close-up: Anthonino’s Taverna
For Anthony Scarato, the restaurant he opened with his brother in 2004 -- Anthonino's Taverna -- is something more than just a place for food and drink. "It's an extension of our family," he said. "It's like coming to dinner at our house." What was once just a small neighborhood place is now a somewhat bigger place, with seating for...Feature
CityPark Concessions, Part 2: The technology powering the operation
Almost every sports team has some version of a stadium or team app, usually developed by one of the main third-party providers in the market. These vary in quality and functionality, with most teams trying hard to engage fans by supporting digital ticketing and payment and loyalty services inside the app, with varying degrees of success in getting fans to...Feature
An Ambitious Order: CityPark’s recipe of new technology and all-local food providers is a concessions winner
What's one of the toughest tasks for any soccer stadium? It's trying to figure out how to get food and drink in fans' hands inside the narrow available windows before and during the matches. For any team, it's a hard-to-balance puzzle, trying to match concessions performance with traditional fan behaviors, like tailgating right up until kickoff, as well as the...Feature