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Stadium Tech Report

January 15th, 2025

Aramark

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Zippin adds more walk-up stores to NFL stadiums, and will test facial authentication system in Denver

Checkout-free technology provider Zippin extended its lead in the sports stadium-specific market with the announcement of four new stores using its new walk-up store format, plus one new drink lane store and a trial of using facial authentication systems for age verification and payment at a store at Denver's Empower Field at Mile High. The entrance to the Zippin walk-up...

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Coors Field bars are using Amazon One for age verification, payment

Fans at the Colorado Rockies' Coors Field can use their palm to verify their age as well as pay for drinks at a couple stadium bars, thanks to a new program from Amazon and stadium caterer Aramark. Amazon's Amazon One program, which allows customers to tie payment information to their palm, has been used before at Whole Foods stores as...

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Stadiums embracing self-serve beverage technology

The decades-old stadium and arena refrain of “beer, here!” from exuberant hawkers, a sound almost as ingrained with the in-person sports experience as the roar of the crowd itself, is increasingly being joined by a transformative wave of self-serve beverage technology. Mirroring a rising trend of consumer-directed and automated experiences in many other areas of commerce, such as checkout-free stores,...

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Facial authentication looking like a winner for stadium applications

Facial authentication technology may be the next new thing to start multiplying soon at stadiums, as initial deployments are drawing rave reviews from both fans and venues for their ability to speed up identification-based transactions. For uses including stadium entry, security checks and concessions-based age verification, facial authentication systems at stadiums like First Energy Stadium in Cleveland, Citi Field in...

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Browns, Aramark speed up beer-ordering process with facial authentication technology from Wicket

The Cleveland Browns, along with caterers Aramark Sports + Entertainment, are officially launching a new beer-purchasing process at First Energy Stadium that will use facial authentication technology to speed up the age-verification and transaction process. Called "Cleveland Cold Ones," the offering is an extension of the Browns' Express Access facial authentication program, which has been using Wicket technology for ticket...

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Faster Food: Denver Broncos, Aramark team up on aggressive new-technology concessions deployments

Even before they traded for star quarterback Russell Wilson this offseason, the Denver Broncos have been taking care of their fans at Empower Field at Mile High, especially when it comes to concessions operations. By addressing years-old concessions problems with new technologies and new ideas of how to get food and drink into fans' hands (and stomachs) much faster, the...

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